Household Exposure to Business Credit Card Solicitations
Pew’s analysis shows that between January 2006 and December 2010, American households received over 2.6 billion business credit card solicitations. The monthly volume of direct mail solicitations during this period ranged from a low of 10.4 million in January 2006 to a high of over 91 million in December 2007. In an average month, card companies sent approximately 44 million direct mail business card offers to 12 million households—generating enough envelopes to create a trail of paper across the United States and back every month.
Read Full Section: Household Exposure to Business Credit Card Solicitations (PDF)
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